67% YoY Revenue Growth: Boosting Real Estate Conversions through Digital Engagements
Overview: The client is a global real estate leader, recognized
for its diverse portfolio and innovative approach to
sustainable property developments. Specializing in
residential, commercial, and luxury properties, the
company has a strong presence across global
geographies. With a focus on exceptional service
and customer-centricity, the client partnered with
us to leverage our expertise in digital
transformation and operational excellence to
fuel their revenue expansion.
Objective: Boost walk ins, improve lead conversions, and drive revenue through optimized lead management and digital engagement strategies.
Business Challenges
Our client faced challenges in keeping up with the rapidly evolving expectations in the real estate market. Their
reliance on traditional customer engagement models restricted their ability to effectively convert potential
interest into actual sales, highlighting the need to enhance sales conversion process and streamline lead
management. The key challenges were:
Reduced Customer Walk-ins: Increasing competition reduced the number of walk-in customers
Lower Conversion Rates: Lack of digital platforms lowered customer engagement and conversation rates
The Solution
Our strategy included a combination of targeted lead management system and digital channels. We handled
high-priority leads and introduced WhatsApp bots to engage customers with personalized messaging and
ensuring consistent follow-ups limiting to 12 touchpoints per lead. The approach integrated inbound and
outbound strategies, which not only converted sales leads but also increased site or office visits.
Value Delivered
The implementation of enhanced lead management and WhatsApp Bots resulted in a steady increase in business volumes, boosting our client’s market positioning. This allowed for better resource allocation and strategic growth, driving customer engagement and revenue.
67%
YoY revenue growth, retaining 4-5 lost customers weekly
40%
Improvement in conversion rates per agent with positive walk-in trend
170
6-8% higher market penetration with improved churn ratio