Enhancing Marketing Scheme Compliance: Delivering 99.5%+ Quality Scores with Tailored Audit Solutions
Overview: The customer is a leading multinational pharmaceutical company with a global presence, known for its excellence across Pharmaceutical Services & Active Ingredients, Global Generics, and Proprietary Products. Operating across multiple markets, they sought to validate the authenticity and effectiveness of its marketing schemes through a robust quality audit system
Objective: Ensure complete audit traceability, optimize process compliance, and enhance the authenticity of doctor-related transactions within the marketing scheme.
Business Challenges
Inconsistent and incomplete information across their doctor and order network posed key challenges to marketing
scheme effectiveness:
Inaccurate Master Data: Lack of verified contact details of doctors created inconsistencies in tracking and reporting
Order Verification Issues: Difficulty in confirming the legitimacy of entities involved in ordering and dispensing
Supply Chain Traceability: Inadequate validation of product delivery locations led to potential compliance gaps
The Solution
To address these challenges, we developed a robust three-level audit framework that ensured comprehensive data
verification and process integrity. At Level 1, we validated doctor contact information in the customer master using a
combination of scanned documentation and tele-verification, enhancing the reliability of core data. At Level 2, we
verified that the ordering entities were properly affiliated with licensed doctors or chemists and that all dispensing
parties held valid drug licenses and were geographically aligned with the prescribing doctor. At Level 3, we audited
stockist invoices to confirm that goods were delivered to the appropriate and compliant locations. To support this
multilayered approach, we introduced process streamlining measures, including real-time mapping of audit status
across all levels, enabling transparent case tracking and faster resolution. This end-to-end solution helped the
customer maintain compliance, achieve audit clarity, and enhance operational control.
Value Delivered
The solutions implemented helped in enhancing process reliability and compliance visibility while ensuring audit efficiency across marketing activities. This enabled the customer to meet quality and regulatory expectations with speed and accuracy.
99.9%
TAT adherence maintaining rapid turnaround across audits
99.5%+
Monthly quality scores with verified contact and delivery validation
25%
Full visibility on case status across all audit levels through mapped workflows